Marketing concepts for libraries and information services

Marketing concepts for libraries and information services

What is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. The most successfu...

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Bibliographic Details
Main Author: Elliott de Saez, Eileen (Author)
Format: Book
Language:English
Published: London Facet Publishing 2002
Edition:SECOND EDITION
Subjects:
Information services > Marketing
Libraries > Marketing
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