Consumer behavior and marketing strategy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Boston
McGraw Hill
2002
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| Edition: | 6th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0072410647 |
| 090 | 0 | 0 | |a HF5415.3 |b .P468 2002 |
| 100 | 1 | # | |a Peter, Paul J |
| 245 | 1 | 1 | |a Consumer behavior and marketing strategy |c Paul J. Peter and Jerry C. Olson |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a Boston |b McGraw Hill |c 2002 |
| 300 | # | # | |a xxvi, 582 p. |b ill.(some col.) |c 26 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Olson, Jerry C. |c 1944- |q Jerry Corrie |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=254023 |
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Consumer behavior and marketing strategy