Conquering the wireless world the age of M-commerce
In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-ope...
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| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
Capstone
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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E-commerce and M-commerce technologies
