Conquering the wireless world the age of M-commerce

Conquering the wireless world the age of M-commerce

In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-ope...

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Bibliographic Details
Main Author: Lamont, Douglas (Author)
Format: Book
Language:English
Published: United Kingdom Capstone 2001
Subjects:
Technological innovations > Economic aspects
Customer relations
Mobile communication systems > Technological innovations
Internet marketing
Electronic commerce
Business enterprises > Technological innovations
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