Conquering the wireless world the age of M-commerce

• Main Author: Lamont, Douglas (Author)
• Format: Book
• Language: English
• Published: United Kingdom Capstone 2001
• Subjects: Technological innovations > Economic aspects; Customer relations; Mobile communication systems > Technological innovations; Internet marketing; Electronic commerce; Business enterprises > Technological innovations
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xii, 299 pages 24 cm
• ISBN: 184112138X

In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-opener: in the future, you cannot do marketing without taking the mobile Internet into consideration.