Be your own PR expert the complete guide to publicity and public relations

Be your own PR expert the complete guide to publicity and public relations

Packed with advice and information for the person who wants either to manage his own PR or work with an agency in a constructive way, this book also acts as an introductory book for the marketing executive or manager who has to take on the role of company PRO. It shows that good PR is really very si...

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Bibliographic Details
Main Author: Penn, Bill (Author)
Format: Book
Language:English
Published: London Piatkus 1992
©1992
Online Access:Click Here to View Status and Holdings.
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