A Preface to Marketing Management
Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instru...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | SIXTH EDITION |
| Series: | The Irwin Series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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A preface to marketing management 
A preface to marketing management