A Preface to Marketing Management

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instru...

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H (Author)
Format: Book
Language:English
Published: Burr Ridge, Ill. Irwin 1994
Edition:SIXTH EDITION
Series:The Irwin Series in Marketing
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