A Preface to Marketing Management

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instru...

Full description

Saved in:
Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H (Author)
Format: Book
Language:English
Published: Burr Ridge, Ill. Irwin 1994
Edition:SIXTH EDITION
Series:The Irwin Series in Marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-239033
005 201861394818
008 t1994 ILU a## ##001 #deng|D
020 # # |a 0256122512  |q paperback 
020 # # |a 9780256122510  |q paperback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.13  |b .P388 1994 
100 1 # |a Peter, J. Paul  |e author 
245 1 2 |a A Preface to Marketing Management  |c J. Paul Peter, James H. Donnelly, Jr 
250 # # |a SIXTH EDITION 
264 # 1 |a Burr Ridge, Ill.  |b Irwin  |c 1994 
264 # 4 |c ©1979, 1982, 1985, 1988, 1991, 1994 
300 # # |a xii, 352 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The Irwin Series in Marketing 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. 
650 # 0 |a Marketing  |x Management 
700 1 # |a Donnelly, James H  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=239033 
964 # # |c BOK  |d 01 
998 # # |a 00250##a006.2.2||00250##b006.2.2||00264#1a006.2.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00520##a006.2.2||00520##b006.2.2||