A Preface to Marketing Management
Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instru...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | SIXTH EDITION |
| Series: | The Irwin Series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. |
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| Physical Description: | xii, 352 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256122512 9780256122510 |
A preface to marketing management