Persuasion reception and responsibility
Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on la...
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| Main Author: | |
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| Format: | Book |
| Published: |
Belmont, Calif.
Wadsworth
1989
©1989 |
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion... |
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| Item Description: | Includes index |
| Physical Description: | xiv, 434 pages Illustrations 23 cm |
| ISBN: | 0534101348 |
Persuasion reception and responsibility