Persuasion reception and responsibility
Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on la...
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| Format: | Book |
| Published: |
Belmont, Calif.
Wadsworth
1989
©1989 |
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Persuasion reception and responsibility