PARTNERSHIPS FOR PROFIT Structuring And Managing Strategic Alliances
Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably h...
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New York
A Dicision of Macmillan Inc.
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|---|---|---|---|
| 001 | wils-229663 | ||
| 005 | 201839164811 | ||
| 020 | # | # | |a 9780029190500 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 090 | 0 | 0 | |a HD62.47 |b L48 1990 |
| 100 | 1 | # | |a Jordon D. Lewis |e author |
| 245 | 1 | 0 | |a PARTNERSHIPS FOR PROFIT |b Structuring And Managing Strategic Alliances |c JORDON D. LEWIS |
| 260 | # | # | |n 1990 |
| 264 | # | 1 | |a New York |b A Dicision of Macmillan Inc. |
| 300 | # | # | |a xiv, 327 p. |c 24 cm |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably hailed by many as the competitive weapon of the 1990s. |
| 650 | # | 0 | |a Cooperation |
| 650 | # | 0 | |a Joint ventures |
| 650 | # | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=229663 |
| 964 | # | # | |c BOK |d 01 |
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Partnership and participation decision-making in the multiagency setting