PARTNERSHIPS FOR PROFIT Structuring And Managing Strategic Alliances
Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably h...
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New York
A Dicision of Macmillan Inc.
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Partnership and participation decision-making in the multiagency setting