One-to-one web marketing build a relationship marketing strategy one customer at a time

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Bibliographic Details
Main Author:	Allen, Clift 1948-
Other Authors:	Kania, Deborah 1963-, Yaeckel, Beth
Format:	Book
Published:	New York Wiley 2001
Edition:	2nd ed
Subjects:	Internet advertising Web sites > Design Internet marketing Market segmentation
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.1265 \|b .A419 2001
100	1	#	\|a Allen, Clift \|c 1948-
245	1	1	\|a One-to-one web marketing \|b build a relationship marketing strategy one customer at a time \|c Clift Allen, Deborah Kania, Beth Yaeckel
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Wiley \|c 2001
300	#	#	\|a xv, 351 p. \|b ill. \|c 23 cm. \|e 1 compact disk
500	#	#	\|a Includes index
650	#	0	\|a Internet advertising
650	#	0	\|a Web sites \|x Design
650	#	0	\|a Internet marketing
650	#	0	\|a Market segmentation
700	1	#	\|a Kania, Deborah \|c 1963-
700	#	#	\|a Yaeckel, Beth
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=220149
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