One-to-one web marketing build a relationship marketing strategy one customer at a time

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Bibliographic Details
Main Author:	Allen, Clift 1948-
Other Authors:	Kania, Deborah 1963-, Yaeckel, Beth
Format:	Book
Published:	New York Wiley 2001
Edition:	2nd ed
Subjects:	Internet advertising Web sites > Design Internet marketing Market segmentation
Online Access:	Click Here to View Status and Holdings.
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