One-to-one web marketing build a relationship marketing strategy one customer at a time

One-to-one web marketing build a relationship marketing strategy one customer at a time

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Bibliographic Details
Main Author: Allen, Clift 1948-
Other Authors: Kania, Deborah 1963-, Yaeckel, Beth
Format: Book
Published: New York Wiley 2001
Edition:2nd ed
Subjects:
Internet advertising
Web sites > Design
Internet marketing
Market segmentation
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xv, 351 p. ill. 23 cm. 1 compact disk
ISBN:0471404004

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