STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such...

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Bibliographic Details
Main Authors:	Burgelman, Robert A (Author), Wheelwright, Steven C (Author), Maideque, Modesto A (Author)
Format:	Book
Language:	English
Published:	Boston McGraw Hill 2001
Edition:	THIRD EDITION
Subjects:	High technology industries > Management Technology innovations > Management New products > Management
Online Access:	Click Here to View Status and Holdings.
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