STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION

STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION

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This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such...

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Bibliographic Details
Main Authors: Burgelman, Robert A (Author), Wheelwright, Steven C (Author), Maideque, Modesto A (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2001
Edition:THIRD EDITION
Subjects:
High technology industries > Management
Technology innovations > Management
New products > Management
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