STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2001
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management of technology and innovation