Relationship Marketing Strategy and Implementation

• Main Authors: Peck, Helen (Author), Payne, Helen (Author), Christopher, Martin (Author), Clark, Moira (Author)
• Format: Book
• Language: English
• Published: Oxford Butterworth-Heinemann 1999
• Subjects: Relationship marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: "Published in association with the chartered Institute of Marketing"; Series statement on jacket
• Physical Description: x, 509 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0750636262; 9780750636261

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector