Relationship Marketing Strategy and Implementation

Relationship Marketing Strategy and Implementation

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advan...

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Bibliographic Details
Main Authors: Peck, Helen (Author), Payne, Helen (Author), Christopher, Martin (Author), Clark, Moira (Author)
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 1999
Subjects:
Relationship marketing
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