Marketing

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles...

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F., McDaniel, Carl
Format: Unknown
Published: Ohio South-Western 2002
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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