BRANDING IN ASIA The Creation, Development, and Management of Asian Brands for the Global Market

BRANDING IN ASIA The Creation, Development, and Management of Asian Brands for the Global Market

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"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dea...

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Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) 2001
Edition:Revised edition
Subjects:
Competition, International > Case studies
Marketing > Case studies
Brand name products > Case studies
Online Access:Click Here to View Status and Holdings.
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