BRANDING in ASIA THE CREATION, DEVELOPMENT, AND MANAGEMENT OF ASIAN BRANDS FOR THE GLOBAL MARKET

BRANDING in ASIA THE CREATION, DEVELOPMENT, AND MANAGEMENT OF ASIAN BRANDS FOR THE GLOBAL MARKET

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"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dea...

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Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) Pte Ltd 2001
Edition:Revised Edition
Subjects:
Competition, International > Case studies
Marketing > Case studies
Brand name products > Case studies
Online Access:Click Here to View Status and Holdings.
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