BRANDING IN ASIA The Creation, Development, and Management of Asian Brands for the Global Market

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dea...

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Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) 2001
Edition:Revised edition
Subjects:
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