BRANDING in ASIA THE CREATION, DEVELOPMENT, AND MANAGEMENT OF ASIAN BRANDS FOR THE GLOBAL MARKET

BRANDING in ASIA THE CREATION, DEVELOPMENT, AND MANAGEMENT OF ASIAN BRANDS FOR THE GLOBAL MARKET

Show other versions (1)

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dea...

Full description

Saved in:
Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) Pte Ltd 2001
Edition:Revised Edition
Subjects:
Competition, International > Case studies
Marketing > Case studies
Brand name products > Case studies
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items