Media planning workbook with discussions and problems

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Bibliographic Details
Main Author:	Goodrich, William B.
Other Authors:	Sissors, Jack Zanville 1919-
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1996
Edition:	5th ed.
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-214502
020	#	#	\|a 0844235024
090	0	0	\|a HF5826.5 \|b .G66 1996
100	1	#	\|a Goodrich, William B.
245	1	1	\|a Media planning workbook \|b with discussions and problems \|c William B. Goodrich, Jack Z. Sissors
250	#	#	\|a 5th ed.
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1996
300	#	#	\|a xiii, 206 p. \|b ill. \|c 28 cm
650	#	0	\|a Advertising media planning
700	1	#	\|a Sissors, Jack Zanville \|c 1919-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214502
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam