Media planning workbook with discussions and problems

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Bibliographic Details
Main Author:	Goodrich, William B.
Other Authors:	Sissors, Jack Zanville 1919-
Format:	Unknown
Published:	Lincolnwood, Ill. NTC Business Books 1996
Edition:	5th ed.
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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