Basic marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome
Format:	Book
Published:	Boston McGraw-Hill 1999
Edition:	13th ed.
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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