Basic marketing European edition
Offering an introduction to the fundamental principles of Marketing, this book is structured around the classic "4Ps" organization, and provides explanations, frameworks and "how-to-do-it" techniques
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill Pub.
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415 |b .B37 2000 |
| 245 | 1 | 1 | |a Basic marketing |b European edition |c William D. Perreault ...[et al.] |
| 264 | # | 1 | |a London |b McGraw Hill Pub. |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a xii, 516 pages |b some colour illustration |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Offering an introduction to the fundamental principles of Marketing, this book is structured around the classic "4Ps" organization, and provides explanations, frameworks and "how-to-do-it" techniques |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Perreault, William D. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214231 |
| 964 | # | # | |c BOK |d 01 |
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Basic marketing a marketing strategy planning approach