Basic marketing European edition
Offering an introduction to the fundamental principles of Marketing, this book is structured around the classic "4Ps" organization, and provides explanations, frameworks and "how-to-do-it" techniques
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill Pub.
2000
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Basic marketing a marketing strategy planning approach