Basic marketing European edition
Offering an introduction to the fundamental principles of Marketing, this book is structured around the classic "4Ps" organization, and provides explanations, frameworks and "how-to-do-it" techniques
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill Pub.
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Offering an introduction to the fundamental principles of Marketing, this book is structured around the classic "4Ps" organization, and provides explanations, frameworks and "how-to-do-it" techniques |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xii, 516 pages some colour illustration 28 cm |
| ISBN: | 0256204020 |
Basic marketing a marketing strategy planning approach