COMMUNICATION RESEARCH Asking Questions, Finding Answers

COMMUNICATION RESEARCH Asking Questions, Finding Answers

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This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from ones research questions and hypotheses.

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Bibliographic Details
Main Author: Keyton, Joann (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2001
©2001
Subjects:
Communication > Research
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from ones research questions and hypotheses.
Physical Description:xvii, 408 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0767412176

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