COMMUNICATION RESEARCH Asking Questions, Finding Answers
This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from ones research questions and hypotheses.
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Format: | Book |
Language: | English |
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New York
McGraw-Hill
2001
©2001 |
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Online Access: | Click Here to View Status and Holdings. |
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