Internet marketing readings and online resources
Describes how marketers are using Internet to decrease transaction costs, improve brand image, enhance customer relations, and create distribution channels for products and services. This text introduces student to fundamental concepts of internet marketing organized in a traditional principles of m...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill/Irwin
2001
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| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Describes how marketers are using Internet to decrease transaction costs, improve brand image, enhance customer relations, and create distribution channels for products and services. This text introduces student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach |
|---|---|
| Physical Description: | xii, 350 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0072427930 |
Marketing on the internet principles of online marketing