Internet marketing readings and online resources

Internet marketing readings and online resources

Describes how marketers are using Internet to decrease transaction costs, improve brand image, enhance customer relations, and create distribution channels for products and services. This text introduces student to fundamental concepts of internet marketing organized in a traditional principles of m...

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Bibliographic Details
Other Authors: Richardson, Paul 1962- (Editor)
Format: Book
Language:English
Published: Boston McGraw Hill/Irwin 2001
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Internet marketing
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