MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author)
Format: Book Chapter
Language:English
Published: Singapore Prentice Hall 1999
Edition:Second edition
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Marketing management an Asian perspective

Published 2006
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