MARKETING MANAGEMENT AN ASIAN PERSPECTIVE
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall
1999
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t1999 SI a## ##001 ##eng#D | ||
| 020 | # | # | |a 0130109800 (paperback) |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M37 1999 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 1 | |a MARKETING MANAGEMENT |b AN ASIAN PERSPECTIVE |c By Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a Singapore |b Prentice Hall |c 1999 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a xvi, 904 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 526 | 8 | # | |a MKT750 |b BM770 |5 AAGBS |
| 526 | # | # | |a Strategic Marketing Management |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Ang, Swee Hoon |e author |
| 700 | 1 | # | |a Leong, Siew Meng |e author |
| 700 | 1 | # | |a Tan, Chin Tiong |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212644 |
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MARKETING MANAGEMENT AN ASIAN PERSPECTIVE