MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author)
Format: Book Chapter
Language:English
Published: Singapore Prentice Hall 1999
Edition:Second edition
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvi, 904 pages illustrations 24 cm
ISBN:0130109800 (paperback)

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