Entrepreneurial marketing lessons from Wharton's pioneering MBA course

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Bibliographic Details
Main Author:	Lodish, Leonard M
Other Authors:	Kallianpur, Amy, Morgan, Howard Lee 1945-
Format:	Book
Published:	New York John Wiley & Sons 2001
Subjects:	New business enterprises > Management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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