Services marketing management an international perspective
Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates three themes: service quality, human resources and market orientation
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | # | # | |a Kasper, Hans |e author |
| 245 | # | # | |a Services marketing management |b an international perspective |c Hans Kasper, Piet van Helsdingen, Wouter de Vries |
| 264 | # | 1 | |a Chichester |b John Wiley & Sons |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a xviii, 750 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates three themes: service quality, human resources and market orientation |
| 650 | # | 0 | |a Service industries |x Management |x Marketing |
| 650 | # | 0 | |a Customer services |x Marketing |x Management |
| 700 | # | # | |a De Vries, Wouter |e author |
| 700 | # | # | |a Helsdingen, Piet van |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211370 |
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Services marketing management a strategic perspective