Services marketing management an international perspective

Services marketing management an international perspective

Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates three themes: service quality, human resources and market orientation

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Bibliographic Details
Main Authors: Kasper, Hans (Author), De Vries, Wouter (Author), Helsdingen, Piet van (Author)
Format: Book
Language:English
Published: Chichester John Wiley & Sons 1999
Subjects:
Service industries > Management > Marketing
Customer services > Marketing > Management
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