Cases in strategic marketing management business strategies in Muslim countries
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges-and opportunities-Western companies can expect to encounter when ma...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
©2001 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | # | # | |a HF5415.12.I74 |b Q45 2001 |
| 100 | # | # | |a Quelch, John A |e author |
| 245 | # | # | |a Cases in strategic marketing management |b business strategies in Muslim countries |c John A. Quelch |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2001 |
| 264 | # | 1 | |c ©2001 |
| 300 | # | # | |a vi, 178 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges-and opportunities-Western companies can expect to encounter when marketing in Muslim countries |
| 650 | # | 0 | |a Marketing |x Case studies |z Islamic countries |
| 650 | # | 0 | |a Marketing |x Case studies |x Management |z Islamic countries |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=211060 |
| 964 | # | # | |c BOK |d 01 |
CASES IN STRATEGIC MARKETING