Cases in strategic marketing management business strategies in Muslim countries

Cases in strategic marketing management business strategies in Muslim countries

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges-and opportunities-Western companies can expect to encounter when ma...

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Bibliographic Details
Main Author: Quelch, John A (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
©2001
Subjects:
Marketing > Case studies > Islamic countries
Marketing > Case studies > Management > Islamic countries
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