The new direct marketing how to implement a profit-driven database marketing strategy

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Bibliographic Details
Main Author:	Shepard, David
Corporate Author:	David Shepard Associates
Other Authors:	Batra, Rajeev
Format:	Unknown
Published:	Boston McGraw Hill 1999
Edition:	3rd ed
Subjects:	Database marketing Direct marketing > Data processing Direct marketing > Statistical methods
Online Access:	Click Here to View Status and Holdings.
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