Harvard business review on brand management
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information...
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| Format: | Book |
|---|---|
| Published: |
Boston, Mass.
Harvard Business School Press
1999
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| Series: | The Harvard business review paperback series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-206551 | ||
| 005 | 202084104029 | ||
| 008 | t1999 MAU a #0 | ||
| 020 | # | # | |a 9781578511440 |q paperback |
| 020 | # | # | |a 1578511445 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HD69.7 |b .H37 1999 |
| 245 | 0 | 0 | |a Harvard business review on brand management |
| 264 | # | 1 | |a Boston, Mass. |b Harvard Business School Press |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a v, 204 pages |b illustrations |c 21 cm |
| 336 | # | # | |a text |b txt |2 rdacontent |
| 337 | # | # | |a unmediated |b n |2 rdamedia |
| 338 | # | # | |a volume |b nc |2 rdacarrier |
| 490 | 1 | # | |a The Harvard business review paperback series |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback |
| 650 | # | 0 | |a Brand name products |
| 745 | 0 | 0 | |a Brand management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206551 |
| 964 | # | # | |c BOK |d 01 |
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