Harvard business review on brand management
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information...
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| Format: | Book |
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| Published: |
Boston, Mass.
Harvard Business School Press
1999
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| Series: | The Harvard business review paperback series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Living brands collaboration + innovation = customer fascination 
Brands