Principles of internet marketing

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.

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Bibliographic Details
Main Author: Hanson, Ward A (Author)
Format: Book
Language:English
Published: Australia South Western College Pub. 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Australia  |b South Western College Pub.  |c 2000 
264 # 4 |c ©2000 
300 # # |a xiv, 467 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. 
650 # 0 |a Internet marketing 
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