Principles of internet marketing
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South Western College Pub.
2000
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-205676 | ||
| 005 | 20191026164248 | ||
| 008 | t2000 AT ag| |#001 #deng#D | ||
| 020 | # | # | |a 9780538875738 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.1265 |b .H36 2000 |
| 100 | 1 | # | |a Hanson, Ward A |e author |
| 245 | 1 | 0 | |a Principles of internet marketing |c Ward Hanson |
| 264 | # | 1 | |a Australia |b South Western College Pub. |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a xiv, 467 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. |
| 650 | # | 0 | |a Internet marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205676 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Internet marketing & e-commerce