Principles of internet marketing
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
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Format: | Book |
Language: | English |
Published: |
Australia
South Western College Pub.
2000
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 20191026164248 | ||
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020 | # | # | |a 9780538875738 |q hardback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .H36 2000 |
100 | 1 | # | |a Hanson, Ward A |e author |
245 | 1 | 0 | |a Principles of internet marketing |c Ward Hanson |
264 | # | 1 | |a Australia |b South Western College Pub. |c 2000 |
264 | # | 4 | |c ©2000 |
300 | # | # | |a xiv, 467 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. |
650 | # | 0 | |a Internet marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205676 |
964 | # | # | |c BOK |d 01 |
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