Consumer behavior an applied approach

Consumer behavior an applied approach

A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,

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Bibliographic Details
Main Authors: Hanna, Nessim (Author), Wozniak, Richard (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
Subjects:
Consumer behavior > United States
Online Access:Click Here to View Status and Holdings.
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