Consumer behavior an applied approach
A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior