New product and brand management marketing engineering applications
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Massachusetts
Addison-Wesley
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The origin of brands how product evolution creates endless possibilities for new brands
The new strategic brand management advanced insights and strategic thinking
Living brands collaboration + innovation = customer fascination
Strategic Brand Management Building, Measuring, and Managing Brand Equity
