New product and brand management marketing engineering applications

Saved in:
Bibliographic Details
Main Authors: Lilien, Gary L 1946- (Author), Rangaswamy, Arvind (Author)
Format: Book
Language:English
Published: Reading, Massachusetts Addison-Wesley 1999
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!